Solution Matrix • Cost-Benefit-Analysis
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Business Case Seminars: Sydney, Australia, 24-26 October 2007

  • Building the Business Case, 2 days, 24-25 October 2007
  • Business Case Master Class, 1 day, 26 October 2007

Presented by Solution Matrix in partnership with Solution Matrix Pacific

The Business Case is no Longer Optional

sydney_Oct_07.gifIt's no secret that the current business climate is rapidly losing its tolerance for management errors while the need for rock-solid accountability is increasing. Most important business decisions today require a business case. Everyone talks about the "business case," but surprisingly few know what this means or what makes the difference between a strong case and a weak case.

Join more than 10,000 other professionals who have taken the same training at Boeing, Cisco, Ericsson, McDonald's, Microsoft, IBM, Peoplesoft, the US Department of Defense, and dozens of other organizations. Learn and practice the proven approach presented in the white paper Business Case Essentials and the best selling Business Case Guide. (See seminar agenda below).

Previous offerings of these seminars have been sold out.  Early registration is advised to ensure a place in class. "Building the Business Case" (24-25 October)  and the "Business Case Master Class" (26 June) are limited to 24 participants each.

ClassPicture_100.jpgWho Should Attend

Since 1994, Solution Matrix has helped thousands of business people and others to understand the essentials and deliver business case results that score high in credibility, accuracy, and practical value. Building the Business Case is designed for

  • Those responsible for project, program, or product proposals
  • Managers with a need to bring consistency, discipline, and accountability to decision making and planning in their organisations
  • Consultants who advise clients in decision making and planning
  • Those who propose or plan major IT acquisitions or changes
  • Business people responsible for capital spending decisions
  • Sales people and sales managers who need to show customers that a decision to buy is a good business decision

sem_7.jpgWhat You Will Learn

"Building the Business Case" seminars feature "hands on" workshops with real business case examples.  Most participants have little or no prior experience in finance or business planning.  During the course they build the benefits rationale, cost model, and financial analysis at the heart of a professional quality business case. At this seminar you will learn: 

  • The essential building blocks that every business case must have
  • What to look for in case reports that makes the difference between a strong case and a weak case
  • The difference between the case for decision support and the case for business planning
  • How to build credibility as you build your case
  • How to legitimise and measure the full range of business benefits—even the so-called "intangibles"
  • How to build a financial modeling system for asking "what if" questions, finding which assumptions that drive  results, and measuring risk and uncertainty in your projections
  • How to package and present business case results for maximum impact

The "Business Case Master Class" (one day) provides additional in-depth practical guidance and hands-on experience in:

  • Building the financial model that "makes the case" supporting project proposals, program proposals, product proposals, or capital acquisition proposals
  • Estimating costs and benefits realistically and credibly
  • Implementing important financial metrics in your financial results (including NPV, IRR, Payback Period, and IRR).
  • Shortcuts and risks in spreadsheet modeling
  • Using Monte Carlos simulation to ask "What If?" questions, measure risk, and reduce uncertainty in projected business results
  • Quantitative methods for bringing non-financial benefits and costs into the business case
  • Taking the "Soft" out of "Soft Benefits"

Building the Business Case SeminarVenue

Building the Business Case  and Business Case Master Class will be held at the Executive Centre in Sydney (Level 31, ABN-AMRO Tower, 88 Phillip Street, Sydney). Seminar hours will be 9.00 AM to 5.00 PM (with a one-hour lunch break) on each seminar day. Arrival by 8.45 each morning is requested. Further details will be e-mailed to participants upon registration. Lunchs and refreshments are included in the seminar fee.

Sydney, Australia's largest city and international gateway located in the state of New South Wales, is one of the world’s most exciting destinations for meetings and conventions. Voted World’s Best City eight times in 10 years, by Travel + Leisure magazine. Find information about Sydney hotels and other attractions at the Sydney Convention and Visitors Bureau, at http://www.scvb.com.au/.  The Sydney airport code is SYD.  

Building the Business Case SeminarSeminar Leader

"Building the Business Case" and "Business Case Master Class" are led by Dr. Marty J. Schmidt, President and Founder of Solution Matrix Dr Schmidt has twenty years business experience, managing software development, international marketing and sales support, and, (since 1987) management consulting on business issues. He is a recognized authority on the application of cost/benefit analysis and business case development.

Dr. Schmidt also taught graduate and undergraduate statistics at the University of New Hampshire, is the author of a college textbook on statistics, and publishes often on professional management and business issues (e.g., The Business Case Guide, 2nd ed., ISBN 1-929500-01-7). He holds the Ph.D. degree from Purdue University and the M.B.A. from Babson College. Click for more information on Solution Matrix. and our clients.

Jeff.jpgCo-Facilitator

Sharing seminar leadership with Dr. Schmidt will be Jeff Jackson, CA, CMA, FNIZM, AMP86.  Jeff is \Managing Director of Solution Matrix Pacific Ltd, a consulting firm specialising in strategic performance management.  Jeff has many years business and industry experience as Chief Exexcutive and Director of a number of New Zealand companies involved in agribusiness, textiles, energy, biotechnology and human capital.  Jeff is a Chartered Accountant, a Fellow of the New Zealand Institute of Management, and a graduate of the Harvard Business School Advanced Management Programme.  He is also a Strategy Coach for the Institute of Strategic Leadership and lecures on Corporate Goverfnance for the University of Otago EMBA Programme.

sem_6.jpgPrice

Building the Business Case, 2 days, 24-25 October 2007,. AUS $1,750 per person including GST  (US $1,460) . 

Business Case Master Class, 1 day, 26 October 2007,  AUS $875 including GST (US $730) 

Early Bird Rates: Register on or before 26 September 2007 and attend Building the Business Case for AUS $1,600 including GST (US $1,350). Attend the Business Case Master Class for AUS $800 including GST (US $675). 

Seminar fees include:

Download your copies of the Business Case Guide, Business Case Templates, and Financial Metrics Pro immediately after registering!

Team Discount:  When five participants from the same organization register with payment at the same time, the fifth participant attends free. Send requests for a free fifth participant by email to smatrix@solutionmatrix.com. Please identify the participant, his or her contact information, organization, and names of the other four registered participants.  

No Hassle Money-Back Guarantee:  If you are not completely satisfied with Building the Business Case or Business Case Master Class please let us know in writing within 15 days after seminar completion, and we will refund 100% of your seminar fee. Reservations may be cancelled up to 15 days before the seminar, subject to a AUS$ 200 cancellation fee. Substitutions may be made at any time up to the start of the seminar

Early Registration for the November Seminars in Sydney 

This links below  take you to our secure online shopping cart page, where you will be asked to provide the name of the registered participant, contact information, and credit card details to complete payment of the seminar fee.

Register for Building the Business Case, 24-25 October 

Register for Business Case Master Class, 26 October

Register for both seminars, 24-26 October  

To register by mail or fax click for printable registration form

For more information please contact:

Jeff Jackson, Managing Director, Solution Matrix Pacific, Auckland NZ
       jeff@solutionmatrixpacific.com   Ph +64 9 366 2250
Marty Schmidt, President, Solution Matrix , Boston, USA
       mschmidt@solutionmatrix.com  Ph +1 617 267 9607 

Buildng the Business Case Seminar Agenda

Day 1

Day 1 Morning (900 - 1200)

Introductions and Overview
  Introductions, participants and instructors
•  Business case overview (the view from 39,000 feet)
•  5 keys to a successful case (overview from 2,000 feet)
•  Review essential financial concepts Part I 
     –  Measuring business performance
     –  Income statement (Statement of operations)
     –  Balance sheet (Statement of fianncial position)
     –  Planning and budgeting concepts
     –  The time value of money

Designing the Case
•  The business case introduction
•  The subject statement:  
     –  What is the case is about? 
     –  Which business objectives does the subject addressed? 
     –  Which business problems does the subject solve?
•  The purpose statement: 
     –  Why the case is being built? 
     –  Who will use it? For what purpose? When?
     –  What information do they need?
•  Case scope and boundaries: 
     –  Whose costs and whose benefits will be included?
     –  What time period will the analysis cover?
•  Case studies (Other case studies added at participant request)
     –  Justifying a major software system (ERP system)
     –  Estimating marketing program ROI 
     –  Deciding whether or not to launch an e-business venture

Workshop Practical Exercise 1: Subject, Purpose, and Scope
     –  Writing the business case subject statement
     –  Determining the case purpose
     –  Setting the case scope and boundaries

Lunch (1200 - 1300)

Day 1 Afternoon (1300 - 1700)

•  Essential financial concepts Part II
     –  Financial decision criteria
     –  Financial metrics in the business case
     –  Net present value (NPV) and discounted cash flow (DCF)
     –  Return on Investment (ROI)
     –  Payback period
     –  Internal rate of return (IRR)
     –  Other financial metrics to meet the case purpose

Designing the Case (Continued) 
•  Methods and assumptions 
•  Scenario design
•  Data sources
•  Precisely what do 'cost' and 'benefit'' mean?
•  The cost model Introduction
     –  Rules for deciding which cost items belong in the case
     –  Ensuring that different scenarios are compared fairly
     –  A tool for cost analysis
     –  Showing that all relevant costs are included
•  An activity-based cost model
•  A resource-based cost model
•  Identifying aassumptions / Making assumptions

Workshop Practical Exercise 2: The Cost Model
     –  Choosing the approach: Activity-based or resource-based model?
     –  Designing the cost model structure
     –  Identifying cost impacts
     – Turning cost impacts into projected cash flow

Building the Case
• 
Analysing costs and benefits
•  Cost models for the case studies
•  The road ahead: Benfits rationale and cash flow projections

Day I Summary and Wrap Up

                            Seminar Agenda - Day 2

Day 2 Morning (900 - 1200)

•  Review of Day 1, overview of Day 2

Building the Business Case (Continued)
• 
Analysing costs and benefits (continued)
•  The full range of business benefits
•  Building the benefits rationale:  
     –  Benefits begin with business objetives
     –  Common conceptions about hard and soft benefits
     –  Problems with so-called intangible benefits
     –  Legitimising benefits for the business case 
     –  Measuring value in financial terms
•  The benefits rationale for case studies

Workshop practical exercise 3: Benefits
     –  Identifying business objectives for action
     –  Determining benefits (contributions to objectives)
     –  Making objectives and benefits tangible
     –  The value of reaching objectives
     –  Assigning value to benefits

Lunch (1200 - 1300)

Day 2 Afternoon (1300 - 1700)  

Building the Case (Continued)
•  The Financial model
•  Cash flow statements
     –  Full-value cash flow statement for each scenario
     –  The incremental cash flow statement
     –  The baseline for measuring savings, increases, and improvements
•  Building the financial model
     –  Static vs. dynamic models
     –  Assumptions and the dynamic model 
     –  'Costing' and 'valuing' from the assumptions 
•  Analysing results

Workshop Practical Exercise 4: The Financial Model 
     –  Designing the financial model
     –  Spreadsheet implementation
     –  Testing the model

Packaging and Presenting the Case
• 
Asking 'What if?' questions · Sensitivity, risks, and contingencies
     –  Sensitivity analysis: Which assumptions are most important?
     –  Simple sensitivity analysis
     –  Sensitivity analysis: rigorous
     –  Risk analysis: How likely are projected results? Other results?
•  Risk and sensitivity analysis with Monte Carlo simulation
     –  Reducing uncertainty in projeted results
     –  Measuring and reporting uncertainty
     –  Confidence intervals for projected results 
     –  Implementing  your own Monte Carlo simulation
•  Non financial results in the business case
     –  The difference between 'intangible' and 'non financial' results
     –  Linking non financial results to business objectives
     –  Comparing financial and non financial results

Workshop Practical Exercise 5: Non Financial Results
     –  Non financial contributions to business objectives
     –  Comparing financial and non-financial results on the same basis

Recommendations and conclusions
•  Meeting business objectives: What it's all about
•  Contingencies: What must we mange, to bring in the predicted results?
•  Risks: Which risk factors must we watch?
•  Practical guidance for management

Your next steps

Course summary and wrap up

Register for Building the Business Case, 24-25 October 

Register for Business Case Master Class, 26 October

Register for both seminars, 24-26 October  

To register by mail or fax click for printable registration form

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