Step 3 - Understand the Impacts
We analyze the likely impacts of the proposed action or acquisition. With technology acquisitions, for instance, this begins by understanding the new functionality and how it can impact business operations, work flow and processes. For proposed alliances, this means developing the business model for each alliance partner, each partner's contributions, and the projected market response to alliance products or services. In sales support, this means understanding how the proposed solution helps customers meet their own business objectives.
All important impacts—positive and negative—are measured in concrete, operational terms. The analysis also considers carefully all requirements and contingencies involved.
‹‹‹ Describe the Environment - Step 2
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